Samsung confirms Galaxy Z Flip 7 and Galaxy Z Fold 7 will appear in Spider-Man: Brand New Day

At a glance:

• Samsung's Galaxy Z Flip 7 and Galaxy Z Fold 7 will appear in Spider-Man: Brand New Day.
• The tie-in includes an interactive fan experience, Spidey Tracker, launching June 17 at 3 PM ET alongside the movie's second trailer.
• Peter Parker will use the Flip 7 while Ned Leeds will sport the Fold 7 and a Galaxy Watch with a Spider-Man watch face.

Film partnership and product placement

Samsung confirmed that its upcoming foldable smartphones, the Galaxy Z Flip 7 and Galaxy Z Fold 7, will feature prominently in the forthcoming Spider-Man: Brand New Day movie. The confirmation follows earlier speculation after a trailer showed Spider-Man seemingly swapping a Sony Xperia for a Samsung Galaxy Flip.

The company said the devices will be woven into the storyline, with specific character assignments:

• Galaxy Z Flip 7 – carried by Peter Parker
• Galaxy Z Fold 7 – used by Ned Leeds
• Galaxy Watch – worn by Ned Leeds, displaying a Spider-Man watch face

In addition to the on-screen cameos, Samsung is extending the collaboration through an interactive experience called Spidey Tracker. Inspired by a plot element in which Ned Leeds creates a fictional tracking platform to locate Spider-Man, the experience lets fans join a worldwide hunt for sightings of the web-slinger. Participation can happen:

• Online via the Spidey Tracker hub
• At events, creator content, and various locations around the world

Spidey Tracker is set to go live on June 17 at 3 PM ET, coinciding with the release of the movie's second trailer. Samsung and Sony Pictures announced the timing to maximize fan engagement during the promotional window. The experience will run throughout the summer, offering opportunities to engage with Spider-Man content at creator events, pop-up installations, and various global locations.

Marketing impact and industry context

This move represents a deeper integration of product placement than the typical brief cameo seen in blockbusters. Historically, franchises have featured the latest smartphones as props for secret agents or superheroes answering calls, but Samsung aims to turn the devices into narrative tools and a platform for fan interaction. By tying the foldables to a specific character's tech-savvy persona, the company hopes to reinforce its image as an innovator in mobile form factors.

The Galaxy Z Flip 7 and Galaxy Z Fold 7 are expected to be Samsung's flagship foldables for 2026, featuring improvements in display durability, hinge mechanics, and camera systems—details that have not yet been disclosed but are anticipated to follow the iterative upgrades seen in the Z Flip 6 and Z Fold 6 lines. The Spider-Man association provides a high-visibility showcase that could drive consumer interest ahead of the devices' official launch later this year.

Industry analysts note that such cross-promotion deals are becoming more common as studios seek fresh revenue streams and tech brands look for culturally resonant placements. The Spidey Tracker experience, which blends a fictional storyline with real-world fan participation, exemplifies how entertainment marketing is evolving beyond static billboards into interactive, event-driven campaigns. Observers will be watching whether the campaign translates into measurable sales uplift for Samsung's foldable lineup in the third and fourth quarters of 2026.