AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost

Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, w

AI·April 7, 2026·3 min read

The Lead

AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost. Indian startup Rocket is betting that the next big opportunity is the part before vibe coding: having AI help people decide what to build. It has launched a platform that produces consulting-style product strategies. The startup, based in Surat, India, on Tuesday launched its platform, Rocket 1.0, which connects research, product building, and competitive intelligence in a single workflow. The platform generates detailed product strategy documents — including pricing, unit economics, and go-to-market recommendations. As AI-powered coding tools proliferate — from platforms like Cursor , Replit , and Lovable to features such as Claude Code and Codex — writing code has become significantly easier and faster.

Key Details

"Everyone can generate the code now… it has become a commodity. But what to build is something which everyone is missing," said Rocket co-founder and CEO Vishal Virani (pictured above), adding that "running a business and just building a codebase are two different things." TechCrunch briefly tested Rocket's platform ahead of its launch and found that it generated product requirement documents in PDF format from simple prompts. These documents resemble consulting-style reports rather than vibe coding tools or chatbots, which.

Context

Rocket draws on more than 1,000 data sources for its analysis, including Meta's ad libraries, Similarweb's API, and its own crawlers, Virani said. Rocket's subscription plans range from $25 per month for building applications to $250 for strategy and research capabilities, and up to $350 for the full platform, including competitive intelligence. Techcrunch event This Week Only: Up to $482 savings for Disrupt 2026 Offer ends April 10, 11:59 p.m. PT Your next round. Your next breakout opportunity. Find it.

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Register now to secure these savings. This Week Only: Up to $482 savings for Disrupt 2026 Offer ends April 10, 11:59 p.m. PT Your next round. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to secure these savings.