Walmart's $60 Onn 4K Pro streaming box is being scalped for double the price

At a glance:

• Walmart's $60 Onn 4K Pro streaming box, launched less than a month ago with Google TV and Matter support, is out of stock and being resold on eBay and Facebook Marketplace for $90–$100.
• Scalpers are hoarding limited supply, while the weaker Onn 4K Stick (now $40) remains available but has lost its previous $20 appeal.
• The situation highlights growing demand for Onn hardware as an alternative to Amazon's increasingly closed Fire TV ecosystem.

A messy launch meets a scalper problem

Less than a month after a rough debut, Walmart's Onn 4K Pro streaming box is already nowhere to be found. The device, which launched at a compelling $60 price point and brought Google TV plus Matter support to the table, is marked out of stock on Walmart's product page. A Reddit user reported that the box isn't available at any Walmart location within a 100-mile radius, and while some shoppers have managed to snag one despite the listing showing as unavailable, the window for a normal purchase appears to have closed. What makes the situation worse is that the shortage isn't purely a supply-chain issue — scalpers are actively buying up remaining units and flipping them for roughly double the retail price. Listings on eBay show the Onn 4K Pro being sold for $90 and upwards, with some hitting $99.99 before delivery is even factored in. These same listings are being reposted to Facebook Marketplace to maximize visibility and reach.

Why Onn is suddenly attractive

The surge in demand for Onn hardware isn't happening in a vacuum. A commenter in the Reddit thread pointed out that Onn's new 4K devices are becoming appealing alternatives to Amazon's Fire TV lineup precisely because Amazon is tightening its grip on its platform. Amazon has been clamping down on piracy by moving toward a more closed operating system, which has frustrated some users who value openness and sideloading capabilities. The Onn 4K Pro, with its Google TV interface and Matter support, positions itself as a more flexible option in that landscape. Walmart's brand also carries weight here — the retail giant has the distribution muscle to push budget-friendly devices at scale, and the $60 price point undercut most competitors. That combination of price, features, and availability created a perfect storm for scalpers to swoop in.

The other Onn options and what's next

For buyers who can't find or can't justify the Onn 4K Pro, Walmart still has the Onn 4K Stick in stock — but it's no longer the bargain it was at launch. Early adopters managed to grab the stick for as low as $20, but current listings show it priced around $40. That's a significant jump, and given that the stick comes with lower RAM and only a quarter of the storage of the Pro model, its value proposition has taken a hit. There's also a 1080p variant reportedly in the works from Walmart, though details remain sparse. If the retail giant handles that launch with the same communication missteps it showed with the 4K devices, the cycle of stock shortages and scalper activity could repeat. Users are watching closely to see whether Walmart learns from its recent missteps or doubles down on an unannounced rollout strategy that left buyers confused and frustrated.

Tags

• Onn 4K Pro
• Walmart streaming box
• scalper resale
• Google TV
• Fire TV alternative
• budget streaming device