Apple Tests Four Smart Glasses Designs to Rival Meta Ray-Bans

At a glance:

• Apple is testing four distinct smart glasses designs to rival Meta's Ray-Bans.
• The prototypes include rectangular and oval/circular frames in various sizes and colors.
• Release expected by late 2026 or early 2027, with features tied to iOS 27's improved Siri.

Design Variations and Code Name

Apple is reportedly testing four different styles for its upcoming smart glasses, as reported by Bloomberg's Mark Gurman. The designs include a large rectangular frame resembling Ray-Ban Wayfarers, a slimmer rectangular model similar to those worn by Apple CEO Tim Cook, and two oval or circular options—one larger and one smaller. Internally, the project is code-named N50. Gurman notes that Apple might differentiate its design with 'vertically oriented oval lenses with surrounding lights,' a feature not mentioned in Meta's current Ray-Ban Meta model. The glasses will come in black, ocean blue, and light brown color options.

Ecosystem Integration and Features

Unlike standalone devices, Apple's smart glasses aim to tightly integrate with its ecosystem. They will capture photos and videos, but the key differentiator is their synchronization with an iPhone. This allows users to edit, share, make calls, receive notifications, stream music, and interact with Siri—all within Apple's unified platform. Gurman emphasizes that this ecosystem synergy could be a major selling point, especially as Apple plans to release the glasses alongside an upgraded Siri in iOS 27. The device's focus on iPhone compatibility suggests it targets users already invested in Apple's hardware and software ecosystem.

Release Timeline and Competitive Landscape

Gurman estimates Apple could debut its smart glasses as early as late 2026 or early 2027, with an official launch later in 2027. This timeline positions Apple to compete directly with Meta, which recently released an updated Ray-Ban Meta model optimized for prescription lenses and customizable fits. Meta's current offering includes features like augmented reality (AR) overlays and hands-free calling, which Apple may need to match or exceed. However, Apple's emphasis on iPhone integration and Siri 27 could carve out a unique niche, particularly for users prioritizing seamless device interoperability.

Market Implications and Challenges

The smart glasses market is still nascent, with Meta leading the charge. Apple's entry could accelerate adoption but faces hurdles. Design differentiation is critical—Gurman highlights that Apple must avoid direct copying of Meta's aesthetics while maintaining a premium brand identity. Additionally, battery life, AR capabilities, and privacy concerns (given the glasses' always-on camera and microphone) will likely influence consumer reception. Apple's history of late product launches also adds uncertainty, as competitors may solidify market share in the interim.

Conclusion

While Apple's smart glasses are still in testing, the reported four designs and iPhone-centric features signal a strategic push into wearable tech. Success will depend on execution, particularly in balancing innovation with ecosystem loyalty. As Meta continues refining its Ray-Ban Meta model, the race to define the smart glasses market's future is heating up.