Lg's first rgb tv starts at $5,000 and is available to pre-order today

At a glance:

• Lg micro rgb evo can be pre‑ordered today, starting at $5,000 for the 75‑inch model.
• The TV uses a micro rgb panel with individually controlled red, green and blue LEDs and an Alpha A11 AI processor.
• Available in 75‑, 86‑ and 100‑inch sizes, the lineup targets premium‑segment buyers seeking full‑gamut DCI‑P3, BT.2020 and Adobe RGB coverage.

What the micro rgb evo brings

Lg announced the pricing and availability of its Micro RGB evo, the company’s first foray into the RGB‑LED TV segment that gained traction at CES 2026. The model is now open for pre‑order on lg.com, with a base price of $5,000 for the 75‑inch version. The Evo builds on Lg’s Mini LED expertise but replaces the traditional blue‑or‑white backlight with individually addressable red, green and blue LEDs, a design Lg calls the “Micro RGB Engine.”

The panel is paired with Lg’s Alpha A11 AI processor, which runs the webOS operating system and drives the engine’s precise dimming control across more than a thousand zones. According to Lg, this combination delivers full‑gamut coverage of DCI‑P3, BT.2020 and Adobe RGB, along with enhanced contrast and refined detail that the company says surpasses standard Mini LED performance.

How it differs from oled and mini‑led

While OLED panels excel in per‑pixel contrast because each pixel emits its own light, they can struggle with colour volume at extreme brightness levels. Lg’s Micro RGB evo aims to close that gap by using true‑colour LEDs that can reach higher peak brightness while still offering deep blacks through aggressive local dimming. The over‑thousand‑zone dimming architecture is a step up from typical Mini LED TVs, which usually rely on a few hundred zones.

The key distinction lies in the colour sub‑pixel architecture: traditional Mini LED backlights use either blue LEDs with a phosphor conversion layer or white LEDs, whereas the Micro RGB evo employs separate red, green and blue LEDs that are individually dimmed. This should, in theory, provide more accurate colour reproduction than OLED, though OLED still retains an edge in absolute black levels and infinite contrast ratios.

Market positioning and competition

At a starting price of $5,000, the 75‑inch Micro RGB evo sits firmly in the premium segment, competing with high‑end QD‑OLED and OLED offerings from rivals such as Samsung and Sony. Lg also notes that other manufacturers—including TCL and Samsung—are experimenting with similar RGB‑LED approaches, but none have yet released a consumer product at this scale.

The Evo is offered in three sizes, each aimed at different installation scenarios:

• 75‑inch (base price $5,000)
• 86‑inch (price not disclosed)
• 100‑inch (price not disclosed)

By leveraging its existing Mini LED production lines, Lg hopes to scale the technology while keeping the price differential narrower than what early‑adopter QD‑OLED models have commanded. Analysts will be watching early adoption rates and whether the promised colour and contrast gains translate into a compelling value proposition for enthusiasts and high‑end home‑theater buyers.