Luma and Wonder Project launch AI-powered production studio Innovative Dreams

At a glance:

• AI video generation startup Luma partners with faith-focused streaming service Wonder Project
• Launches Innovative Dreams production company, blending AI tools with traditional filmmaking
• First show "The Old Stories: Moses" starring Ben Kingsley to debut on Amazon Prime this spring

AI meets faith-based filmmaking

AI video startup Luma has teamed up with religious streaming service Wonder Project to launch Innovative Dreams, a new production company that will use Luma's AI tools to create faith-based films and TV shows.

The first project from the partnership will be "The Old Stories: Moses," starring Academy Award-winning actor Ben Kingsley. The show is set to premiere on Amazon Prime Video this spring.

Real-time hybrid filmmaking

Innovative Dreams plans to use a new "real-time hybrid filmmaking" process that combines performance capture and virtual production techniques, powered by Luma's AI tools.

This approach will allow creative teams to collaborate in real time with Luma Agents to make changes to sets, props, and lighting, as well as incorporate footage of human actors. Luma Agents are the company's recently launched tools designed to handle end-to-end creative work across text, image, video, and audio.

"This is a significant improvement over the current virtual production and performance capture processes where things come together only in post," Luma said in a social media post. "This is the leverage of AI — not just faster or cheaper, but better than what came before."

Expanding AI's role in entertainment

The launch of Innovative Dreams comes as more AI startups are moving from tooling to production. Last week, AI startup Higgsfield launched an original sci-fi series, while London-based Wonder Studios is working on a documentary with Campfire Studios.

Luma founder and CEO Amit Jain has argued that generative AI could make filmmaking faster, cheaper, and more efficient without sacrificing quality, a view that underpins the new partnership with Wonder Project.

It's unclear whether Innovative Dreams will focus solely on religious and faith-based content or expand beyond Wonder's remit. TechCrunch has reached out for clarification.