Samsung will reportedly unveil Galaxy Glasses in July in London

At a glance:

• Samsung is expected to debut Galaxy Glasses, its first smart glasses, at an Unpacked event on July 22 in London, alongside the Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Watch 9.
• The glasses will run Android XR — co-developed by Samsung and Google — and integrate Gemini AI for real-time video analysis, voice responses, translation, and navigation.
• Eyewear brand Gentle Monster is designing the hardware, and Samsung plans to link the glasses with its SmartThings home appliances and Car-to-Home service available in select Hyundai, Kia, and Genesis vehicles.

What we know about Galaxy Glasses

Samsung is gearing up for its second Unpacked event of the year, scheduled for July 22 in London, where it will reportedly introduce Galaxy Glasses alongside the Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Watch 9. The report originates from Seoul Economic Daily, which noted that "Galaxy Glasses" may not be the final official name for the product. No pricing details or initial market availability have been confirmed, though a launch in the third quarter of 2025 is considered likely.

According to the report, Galaxy Glasses will be powered by Android XR, an extended reality operating system developed jointly by Samsung and Google. Android XR is designed for smart glasses and headsets and is tightly integrated with Gemini AI, Google's flagship artificial intelligence system. The glasses will include speakers, microphones, and a high-definition camera that captures video from the wearer's perspective. Gemini AI will analyze that video feed in real time and relay information back to the user via voice — for example, providing historical facts about a monument the wearer is looking at, or offering navigation guidance while exploring an unfamiliar city. The Android XR platform also supports photo capture, messaging, and real-time language translation.

The competitive landscape

Samsung is entering a smart glasses market that is heating up fast. Meta already offers Ray-Ban and Oakley-branded smart glasses, Amazon sells Echo Frames, and Apple, Google, and XREAL are all expected to ship new glasses of their own this year. A firm tracking the space forecasts global smart glasses sales to grow from $2.5 billion in 2025 to $14.4 billion by 2033, representing a compound annual growth rate of roughly 24%.

The broader augmented reality market is projected to expand at approximately 35% annually, and Samsung has signaled its intent to capture a share of that growth. An unidentified Samsung official told Seoul Economic Daily that the company plans to "continuously develop various form factors in line with market maturity and changing consumer demand," underscoring a long-term commitment to extended reality rather than a one-off product experiment.

Samsung's wider ecosystem play

Galaxy Glasses are not being positioned as a standalone gadget. Samsung intends to link them with its broader portfolio of AI-enabled devices, including its Galaxy smartphones and SmartThings-connected home appliances. In practice, that means a wearer could use voice or gesture commands through the glasses to turn on a Samsung oven, add time to a clothes dryer cycle, or control other SmartThings-compatible devices around the home.

The integration extends to automotive as well. Samsung's Car-to-Home service, which is installed in certain Hyundai, Kia, and Genesis vehicles, allows drivers to manage smart home devices from their car dashboards. Connecting Galaxy Glasses to Car-to-Home would let drivers — or passengers — trigger lighting, climate control, and other home functions without reaching for a phone or dashboard screen. It is a cross-category vision that ties together wearables, mobile, home, and vehicle in a single AI-powered loop.

What remains unknown

Despite the detail in the Seoul Economic Daily report, several critical questions are still open. Samsung has not disclosed the glasses' retail price, battery life, or exact launch markets. The official product name has not been confirmed, and it is unclear how widely available the glasses will be at launch — whether Samsung will pursue a global simultaneous release or a phased rollout starting in select regions. A Samsung representative did not immediately respond to a request for comment, leaving the company's official messaging for the Unpacked event itself.

What is clear is the timing. With Google's own Glasses and XREAL's Project Aura also expected this year, and Apple likely iterating on its own spatial computing hardware, the second half of 2025 is shaping up to be a defining period for the smart glasses category. Samsung's entry, backed by Android XR and Gemini AI, could accelerate mainstream adoption — or it could face the same skepticism that has greeted every pair of connected spectacles since Google Glass.

Design and manufacturing

Eyewear brand Gentle Monster, a South Korean label known for its avant-garde frame designs and collaborations with luxury fashion houses, is reportedly handling the industrial design of Galaxy Glasses. That partnership suggests Samsung is prioritizing aesthetics alongside functionality — a lesson learned from the clunky reception of earlier wearable attempts. If the final product manages to look like desirable fashion rather than obvious tech, it could give Samsung an edge in a category where social acceptance is still a major barrier to adoption.